In a recent blog post, Transhield searched for the reason why customers value their B2B relationships. The results showed that customers are more likely to refer a product or service to their peers when they receive great customer service. Heinz Marketing reported that nearly 84% of B2B buyers begin their process with a referral, so the connection between providing great customer service and increased business is clear.
Keeping these comments and statistics in mind, we decided to interview Mazak Corp. to gain even more insight into why customers keep referring. Working with advanced CNC machining solutions that include multi-tasking, 5-axis, milling, and both CNC controls and automation, Mazak has earned its sterling industry reputation with a global workforce topping 8,000.